Insightful Program for the Evolving Travel Industry

The ITB Berlin Convention 2025 is set to host an extensive program featuring a range of experts, insightful presentations, and debates. This year, the event, taking place from March 4 to 6, focuses on the theme “The Power of Transition lives here,” reflecting the current state of the travel industry. The Berlin Exhibition Grounds will serve as the key knowledge-sharing and networking platform. Over 400 international experts will provide insights into current projects and analyze key trends in more than 200 sessions across 17 theme tracks.

Participants can attend the sessions in person or, for the first time, stream them live via the ITB Navigator. These sessions will also be available later on ITB Berlin’s YouTube channel. The ITB Navigator offers detailed information on exhibitors, convention and event programs, and hall maps.

The convention is divided into four stages. The Orange Stage in Hall 7.1 will discuss developments in marketing, sales, and long-term sustainability in the industry. Notable speakers include Mitra Sorrells and Zoritsa Urosevic. The Blue Stage in Hall 7.1 provides a platform for tour operators, airlines, tourist boards, cruise companies, hoteliers, and other industry stakeholders. Among the speakers are Dimitrios Buhalis and Vicki Miller, who will discuss the role of AI in destination marketing.

The Green Stage in Hall 3.1 will focus on specific target groups and special interest offerings, including a new Corporate Culture Clash Track that explores workplace culture challenges. The Red eTravel Stage in Hall 6.1 is centered on digitalizing marketing and sales, with tracks exploring topics such as AI, the metaverse, hyper-personalization, Web3, and blockchain technology.

For the first time, the convention will feature the ITB Transition Lab. This format will offer concise, high-value information, with marketing experts from the destinations and hospitality sectors providing data-driven recommendations.

Attendees can now register online for ITB Berlin 2025. On-site accreditation will not be available. Successful registrants will receive their accreditation and badge with a personal QR code for entry, sent via email as a PDF attachment. Tickets are non-transferable.

Additional information is available at www.itb.com.