-
The ITB Berlin Convention 2026 (3–5 March) will bring together visionary minds and solutions for sustainable, future-proof tourism under the motto ‘Leading Tourism into Balance’. – Image Credit ITB Berlin
The ITB Berlin Convention 2026 will take place from March 3 to 5, featuring more than 400 speakers, 200 sessions, and 17 theme tracks addressing key topics in the tourism sector.
The ITB Berlin Convention 2026 is scheduled for March 3 to 5 in Berlin, coinciding with the ITB Berlin trade show. The event will feature a three-day program with over 400 speakers and more than 200 sessions across 17 thematic tracks. The convention will address topics such as artificial intelligence in tourism, sustainable business models, technological innovation, and industry megatrends.
Sessions will be held on four stages: eTravel, Orange, Green, and Blue. The eTravel Stage in Hall 6.1 will focus on artificial intelligence, travel technology, and tours and activities. Presentations will examine the impact of algorithms and data on travel, with contributions from international experts including executives from Sparkloft Media, Fliggy, Rome2Rio, and Autoura.
The Orange Stage in Hall 7.1a will cover marketing, distribution, future trends, and responsible tourism. Experts will discuss sustainable strategies, consumer trends, and crisis management in tourism. Speakers include senior representatives from Phocuswright, Chain4Travel, and Skift.
The Green Stage in Hall 3.1 will address target group markets and special interest segments, including hospitality, diversity and inclusion, business travel, and adventure tourism. Topics will include travel for people with disabilities and strategies for destination positioning. The stage will also introduce new formats, such as ITB Deep Dives and ITB Tech Time, to provide practical industry knowledge.
The Blue Stage in Hall 7.1b will serve as a forum for tour operators, airlines, tourist offices, cruise companies, and the hotel sector. Tracks will cover carrier and cruise developments, tour operator and travel sales, destination management, and hospitality strategies. Presentations will include case studies on destination management from industry practitioners.
The ITB Transition Lab, introduced in 2025, will return with a program focused on data-driven recommendations for marketing and destination management. The lab will offer 90-minute interactive sessions for participants.
All sessions can be attended in person or followed via live stream through the ITB Navigator event platform. Recorded content will be available on the ITB Berlin YouTube channel after the event.
The ITB Berlin Convention is included with exhibitor, trade visitor, and press accreditation tickets. Registration for press representatives and content creators is available online. The event will be held as a business-to-business gathering.
Additional information, including the full program, is available on the ITB Berlin website.
