Keurig is finally giving in to fan demand with the launch of a brand-new product.
The beverage giant announced that for the first time ever, it’s not only brewing coffee, but creating it, with the development of a line of its own: The Keurig Coffee Collective.
“Crafted with our in-house flavor-obsessed creators and independent trailblazers, every blend brings real personality to your cup — expertly roasted, artfully ground, and distinctively delicious,” the brand shared of its exciting new launch.
The brand-new products are made with “refined grind technique,” allowing for 30 percent more coffee in each K-Cup pod, and come in five robust flavors: Bold Beats Medium-Dark Roast, Whole Hearted Dark Roast, Global Trek Medium Roast, Bright Idea Light Roast, and Warm Hug Caramel Spice.
As for pricepoint, there are several different size options available, with a 20-count of K-Cup pods retailing for $18.49, or $13.87 if you spring for the subscription.
The move into selling its own branded coffee seems like a no-brainer for a company whose machinery has been helping people brew up their morning cup of joe for decades, but the call to produce its very own coffee seemingly took a little convincing (though that didn’t keep customers from asking).
“Millions of loyal Keurig fans already know and love us, so introducing a Keurig-branded coffee line is a natural evolution that our fans can expect us to deliver with excellence,” said Becky Opdyke, senior vice president of brand marketing of coffee at Keurig Dr Pepper. “The Keurig Coffee Collective is a product we know will meet consumer demand for delicious, premium quality coffee while reinforcing our leadership in the space.”
In the comments section of an Instagram announcement, fans and longtime Keurig devotees rejoiced.
“Beyond excited for this new lineup!!” one exclaimed, while another wrote, “YUM!”
Two more social media users dropped similar sentiments, adding, “so excited to try! 👏” and “Yay so excited 🤩.”
The Keurig Coffee Collective lineup is already available online and is currently making its way to store shelves, with nationwide retailer availability coming in early 2026.
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