As we approach 2025, Knowland’s Q3 2024 reports for the Asia Pacific (APAC) and Middle East regions provide important insights into the meetings industry trends. These updates can help businesses refine their strategies to stay competitive.
In both regions, the corporate segment continues to lead in Meetings, Incentives, Conferences, and Exhibitions (MICE) activity, despite a slight decline. The top industries demonstrating growth were Training/Education, Real Estate, and Financial & Banking sectors. The Training & Education sectors showed notable increases, while Technology and Aerospace sectors witnessed declines.
Noteworthy progress was seen in the Engineering, Metal, and Direct Selling sectors, which recorded impressive growth. These trends serve as a guide for businesses to optimize their strategies and seize new opportunities in 2025.
To stay ahead of the curve, interested parties are encouraged to download the full reports for a more comprehensive understanding of the industry’s direction.
Download: APAC Report – Middle East Report
