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Knowland’s Q3 2024 Insights Reveal Key Trends in APAC and Middle East Meetings Industry – Image Credit Pexels
2025 is in full swing – now is the time to sharpen your strategy for long-term success before it’s too late. Knowland’s latest Quarterly Insights reveal key trends and market shifts to help you outpace the competition and drive results. This edition features Q4 data, along with a full-year comparison of 2024 versus 2023.
Highlights
U.S.
- Corporate segment: Corporate controlled around 63% of demand for Q4 and the full year.
- Top industries: Charities/Non-Profits, Technology, and Healthcare showed consistent strength throughout the year.
- Biggest changes: The spotlight is on Consulting, which closed out the year with a major boost and overtook Manufacturing’s position in the top 5 industries.
- Most improved: The Arts/Performing Arts sector is an industry to watch in 2025, showing marked improvement in Q4 and a 33% YoY increase for 2024.
Download: US Report
APAC
- Corporate segment: Still leading MICE activity, holding 70% of the market YoY.
- Top industries: The Financial and Banking sectors continued to lead MICE activities, holding over 10.5% of the share inQ4 and YoY.
- Biggest changes: Travel, Technology, Oil/Gas/Energy, and Financial sectors saw the most significant positive changes in 2024.
- Most improved: The Electronics and Engineering sectors recorded the largest increase in event activity compared to Q42023.
Download: APAC Report
Middle East
- Corporate segment: The corporate segment captured nearly 77% of the market in both Q4 and 2024.
- Top industries: Consulting maintained its leader status between 2023 and 2024. While performance dropped YoY in Q4.
- Biggest changes: Real Estate emerged as a key player in 2024, securing its position in the Top 10.
- Most improved: In 2024 the Staffing and Employment sector saw healthy growth, nearing 64%, and the Automotive industry increased by 53%.
Download: Middle East Report
