Light of the World premiered nationwide last weekend, earning more than $2.4 million.
For many a filmmaker, that premiere is the culmination of the movie’s own story. After all, you might work on a film for years before sending it on its way. It plays in theaters for a few weeks and then vanishes.
But Brennan McPherson, the movie’s producer, believes Light of the World can be a tool for evangelism for years, if not decades, to come.
“We would love to be able to show it to a billion people worldwide in the future,” he told me during a recent interview. “This film will be in almost 30 languages at the end of this year. And we’re going to continue supporting it for the foreseeable future. This theatrical launch is not the end of the road for this film; it’s the very beginning.”
McPherson and I talk about the film’s art, ambitions and the makers’ choice to use 2D animation for the film—a throwback that I think sets Light of the World apart from a crowded field. Check out our conversation below.
The post ‘Light of the World’ Producer Talks Art, Animation and Evangelism appeared first on Plugged In.
