Lionel Messi Joins Forces with Hard Rock International for ‘Captain Messi’ Toy Launch

Hard Rock International and global brand ambassador Lionel Messi have introduced a superhero version of Messi named Captain Messi. 

This character will be featured in Hard Rock Cafes, select Hard Rock Hotels, and online. A limited-edition Captain Messi toy has been created as part of this partnership. It is available with any Hard Rock Kid’s Menu order at cafes and through in-room dining at participating hotels while stocks last.

This is the first time Messi has been involved in creating a toy in his likeness. A new Captain Messi retail collection, including lunchboxes, water bottles, backpacks, and apparel, is also available in Rock Shops worldwide and online.

Lionel Messi made a surprise appearance at the Captain Messi launch event at the Hard Rock Cafe in Hollywood, Florida. During the event, Messi answered questions and shared his enthusiasm about the project, saying, “My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things.”

The company also presented a $1,000,000 check to Chef José Andrés, founder of World Central Kitchen, and Brad Keiserman of the American Red Cross to support relief efforts for those impacted by Hurricanes Helene and Milton.