Last year, Deciem unveiled LOoPHA, a modern fragrance brand to scent your life. Think sensorial hand and body washes, plus forthcoming body serums and scented hand and body mists with elevated fragrances. Think Oud + Amber (a smoky blend of sweet oud, warm amber, citrusy bergamot and vanilla-esque tonka bean), Broadleaf Forest (like the name suggests, a crisp combination of cedar, dry patchouli and zingy vetiver) and Chalk, a nostalgic, specific scent concept brought to life via mint, fresh saffron, sugared anise and powdered musk. 
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