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A High-Intent Platform to Help Hotels Tap Into the $300B Romance Travel Market – Image Credit Unsplash+
- LOVU has launched a dedicated platform for hotels to tap into the burgeoning $300 billion romance travel market.
- The platform allows hotels to convert their properties into bookable love stories to satisfy the travel industry’s emotionally driven and high-spending segment.
LOVU has launched a dedicated platform for hotels, resorts, and villas to cater to the growing segment of the romance travel market. The platform, aptly named LOVU for Hotels, is designed to transform properties into bookable love stories, leveraging the current $300 billion global market for romance travel.
Unlike traditional online travel agencies (OTAs), LOVU fosters emotional connections between guests and their chosen accommodations. The platform is designed for couples planning significant events such as honeymoons, anniversaries, and proposals or simply seeking an adult-only escape. LOVU operates on the premise that travelers are not merely booking rooms but are booking moments.
Shri Lildharrie, the Founder and CEO of LOVU, described the platform as a “storytelling engine,” allowing properties to connect emotionally with guests and create unforgettable love stories.
The LOVU platform offers several unique advantages for hotels, including a niche audience predisposed to romantic experiences. These travelers typically lead with emotion and are often willing to spend more for the right ambiance. The platform boasts high-intent bookers driven by purpose and passion rather than merely seeking discounts.
LOVU also provides sales support via a global network of vetted romance-focused travel advisors who recommend and book top romantic properties for their clients. Hotels can highlight features that couples care about most, such as private plunge pools, spa suites, dreamy views, and intimate dining experiences.
With the romance travel industry projected to reach $1.4 trillion by 2031, LOVU offers hotels a chance to claim their share of this thriving market without competing for attention on traditional OTAs.
Hotels can join LOVU’s platform via a quick sign-up process, create a romance-forward profile, and begin the journey of transforming their properties into unforgettable love stories.
