Ludacris knows the late Paul Walker is looking down at his Fast & Furious family with pride.
The rapper—who recently reunited with his F&F co-stars Vin Diesel and Michelle Rodriguez for a new Häagen-Dazs Super Bowl ad—shared what he thinks Walker’s reaction would be to seeing the longtime friends reunite for the 45-second spot.
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“He would definitely smile,” Ludacris, 47, exclusively tells Parade. “Definitely smile.”
The three-time Grammy Award winner goes on to tell Parade why filming the ad, set to air during the third quarter, was extra special.
“I know that Vin doesn’t do as many commercials, so I knew it really meant something. And it was great. So I was just very happy to be a part of it and to bring the Fast family obviously together, once again, and the nostalgia of being on the West Coast,” he says before detailing the cast and ice cream brand’s philanthropic efforts to help those affected by the California wildfires.
“We have genuine hearts and we’re genuine people, so we try not to stress too hard about many things,” he continues. “But, you know, it was unfortunate that after we shot in Los Angeles, especially on the PCH [Pacific Coast Highway] where a lot of people lost their homes … Häagen-Dazs did partner with Habitat for Humanity and we’re doing all we can in order to help out those families that have lost their homes as well.”
Ludacris, who performed at last year’s Super Bowl Halftime show with Usher, also tells Parade that having their Fast & Furious director Louis Leterrier supervise on set as award-winning cinematographer Lance Acord directed added a familiar element to the shoot.
However, that doesn’t mean the group has to be working on a project together to feel connected.
“We are a true family and I think that’s what’s really dope about it,” he says.
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