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Madrid Hotel Industry Sees Record August Performance Boosted by ESC Congress – Image Credit Unsplash
- Madrid’s hotel industry recorded its highest August performance levels, driven by the ESC Congress.
- Key metrics such as occupancy, average daily rate, and revenue per available room saw significant increases.
Madrid’s hotel industry achieved record performance levels in August, attributed to the ESC Congress, according to preliminary data from CoStar.
In August 2025, the city’s hotel occupancy rate reached 65.3%, marking a 4.8% increase from the previous year. The average daily rate (ADR) rose by 17.3% to EUR143.11, while revenue per available room (RevPAR) increased by 23.0% to EUR93.52.
On 30 August, the second night of the ESC Congress, daily performance metrics experienced significant spikes. Occupancy reached 89.8%, ADR was EUR251.29, and RevPAR was EUR225.55. The ADR recorded was the second highest for the year, and the RevPAR was the highest since 26 October 2024, coinciding with a major football match between Real Madrid and Barcelona.
