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StudioRes Prototype – Image Credit Marriott International
Marriott International and Noble Investment Group have announced the groundbreaking of their 10th StudioRes hotel, marking a significant milestone in the expansion of Marriott’s extended-stay brand. This development is part of a broader strategy to meet the increasing demand for long-term accommodations in the United States.
The new StudioRes hotel is designed to cater to professionals on assignment, relocating families, and mobile travelers seeking consistent and reliable lodging options. The design prioritizes efficiency in both construction and operation, aiming to bring the product to market rapidly.
This groundbreaking follows the recent opening of the first StudioRes in Fort Myers, Florida. The brand has over 50 projects in its pipeline, with approximately half currently under construction. This expansion is driven by rising workforce mobility and an undersupply in the extended-stay sector.
The StudioRes brand is positioned to benefit from Marriott’s extensive distribution channels and its loyalty program, Marriott Bonvoy, which has nearly 248 million members. This strategic positioning is expected to generate customer demand and drive performance.
