Marriott Bonvoy Launches Global Campaign Celebrating How Travel Influences Lives

• Marriott Bonvoy has launched a new global campaign, ‘You Are The Greatest Souvenir’, to celebrate how travel experiences shape individuals.
• The campaign highlights three of Marriott Bonvoy’s most unique experiences and will be rolled out from April 5 across various high-impact cultural moments.

Marriott Bonvoy has launched a new global campaign celebrating the transformative power of travel. The campaign, dubbed “You Are The Greatest Souvenir,” emphasizes that the greatest souvenirs of travel are not physical items but experiences and memories that persist long after the journey ends.

Developed in collaboration with Wieden+Kennedy New York, the campaign highlights Marriott Bonvoy’s unique moments across three of its most distinguishing experiences: outdoor lodging, award-winning dining, and boutique hotels. These moments, from waking up under the stars in a luxury tented camp to toasting new friends at a hidden cocktail bar or savoring a dish that lingers after the last bite, are more than memories. They are transformative experiences that shape travelers’ identities.

“Consumers today view travel as core to life, and being part of Marriott Bonvoy gives you access to a world that will help shape who you are forever,” stated Peggy Roe, Chief Customer Officer at Marriott International. “The experiences we offer are not just destinations – they are transformative journeys, capturing the essence of what it means to explore the world and, in turn, discover yourself.”

The campaign film, directed by Fleur Fortuné and showcasing Marriott Bonvoy’s diverse portfolio, immerses viewers in a cinematic journey that unfolds unique experiences that speak to a new generation of travelers. The film includes scenes such as “Sleeping with Wildlife” and “Dim Sum Destination,” each one shot on location at Marriott Bonvoy hotel brands worldwide.

The campaign will launch on April 5 and be rolled out across several significant cultural moments, including the NCAA® DI Men’s Final Four® and DI Women’s Championship games. It will also be featured on streaming platforms like Netflix and Hulu, at major airports, and on United Airlines flights. Travelers can engage with the campaign through Marriott Bonvoy Moments, a curated collection of exclusive culinary, sports, music, and entertainment experiences, including a recent collaboration with Beyoncé’s COWBOY CARTER TOUR.