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JW Marriott Hotel San Salvador, El Salvador – Image Credit Marriott International
Marriott International experienced significant growth in the Caribbean and Latin American region in 2024, celebrating its 500th property in the area, signing a record 67 deals, and concluding the year with 183 properties in the development pipeline.
Marriott International has announced a record year for room signings and openings in the Caribbean and Latin America (CALA) region in 2024. The hospitality company signed 67 agreements for approximately 8,000 rooms and added 30 properties to its CALA portfolio, bringing the total to 528 open properties across 37 countries and territories.
Brian King, President of Caribbean & Latin America for Marriott International, attributed the growth to strong owner interest, brand expansions, and new market entries. Conversions comprised 32% of total room signings, with 36 properties in the conversion pipeline. The company marked a milestone with the opening of Almare, a Luxury Collection Resort, its 500th property in CALA in 2024.
Marriott’s year-end pipeline in CALA stood at 183 properties, representing 27,817 rooms. The company’s regional expansion reflects its commitment to providing diverse hospitality offerings. Its luxury portfolio grew significantly, with 11 luxury deals signed in 2024, adding to a luxury pipeline of 38 properties.
Marriott’s all-inclusive segment also continued to thrive since its entry in 2019, with 36 all-inclusive properties now in CALA. The expansion of the City Express by Marriott brand propelled midscale growth. Costa Rica and the Dominican Republic remained key growth markets for Marriott in the CALA region.
