-
The Residences at The Dubai Beach EDITION – Image Credit Marriott International
Marriott International has announced the expansion of its branded residential portfolio in Europe, the Middle East, and Africa, with nearly 20 new agreements signed in 2025.
Marriott International has reported significant growth in its branded residential portfolio across Europe, the Middle East, and Africa (EMEA). As of 2025, the company has signed nearly 20 new agreements for branded residences in the region. This expansion reflects a 23% growth in Europe and a 59% increase in the Middle East and Africa since the end of 2023.
The company’s EMEA portfolio now includes 33 operational locations and over 50 in development. Notable projects include The Residences at the Dubai Beach EDITION, marking the brand’s first residences in the EMEA region, and The St. Regis Residences, Al Maryah Island, Abu Dhabi, where 60% of units were sold before the public launch. Other significant developments are underway in cities such as Budapest, Baku, and Cairo.
Marriott’s expansion strategy focuses on luxury and premium segments, with nearly two-thirds of the new agreements falling into the luxury category. The company attributes its growth to strong market demand and successful collaborations with developers. In 2025, 19 projects in the EMEA region have launched sales, with some achieving rapid sales velocity.
By the end of 2025, Marriott anticipates opening six new branded residences in the EMEA region. These include The Lucan, Autograph Collection Residences in London, and JW Marriott Residences in New Cairo. The company continues to leverage its brand recognition and lead generation platforms to support the development and sales of its branded residences.
The expansion of Marriott’s branded residential portfolio is part of a broader strategy to meet evolving buyer preferences and capitalize on the demand for branded living spaces in key markets.
