- Milan’s hotel industry experienced unprecedented growth in September 2025, driven by major events like the Italian Grand Prix and Fashion Week, resulting in record-breaking room rates and occupancy levels.
- The city’s hotels achieved their highest-ever average daily rate (ADR) and revenue per available room (RevPAR), with significant spikes during key event nights.
Milan’s hotel industry witnessed a remarkable surge in September 2025, fueled by the dual attraction of the Italian Grand Prix and Milano Fashion Week. According to preliminary data from CoStar, the city achieved its highest average daily rate (ADR) and revenue per available room (RevPAR) on record.
The month saw a notable year-over-year increase, with occupancy rates climbing to 82.2%, marking a 6.1% rise. The ADR soared by 14.7% to reach EUR292.27, while RevPAR experienced a 21.7% boost, hitting EUR240.23.
A standout moment for Milan’s hotels occurred during the second night of the Italian Grand Prix on September 6th, when occupancy peaked at 93.1%. On this night, the ADR skyrocketed to EUR411.57, and RevPAR reached an impressive EUR383.30.
Milano Fashion Week, held from September 23rd to 29th, also significantly contributed to the heightened hotel performance. On September 24th, occupancy reached 91.4%, with ADR and RevPAR climbing to EUR394.60 and EUR360.68, respectively. The concurrent Simac Tanning Tech exhibition further bolstered hotel demand during the initial days of Fashion Week.
Throughout September, Milan’s hotels maintained occupancy rates above 70% on all but three nights, underscoring the city’s robust appeal as a destination for major international events.
