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Image Credit Millennium Hotels
Millennium Hotels and Resorts has entered into a strategic partnership with Lotte Hotels & Resorts, a major hospitality group in South Korea. This collaboration is part of Millennium’s broader strategy to expand its global reach and enhance its loyalty offerings. The partnership follows Millennium’s recent collaboration with Maritim Hotels and aims to create a more interconnected loyalty network for travelers.
Under the terms of the partnership, members of Millennium’s loyalty program, MyMillennium, will receive preferential rates when booking stays at Lotte Hotels & Resorts. Similarly, members of Lotte Hotel Rewards will be eligible for preferential rates at participating Millennium Hotels and Resorts worldwide. This agreement is designed to provide more value and choices for loyalty members, enhancing their travel experiences across a wider network of hotels.
The partnership is part of Millennium Hotels and Resorts’ strategic initiative to establish high-impact, cross-regional alliances. Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer of Millennium Hotels and Resorts, led this initiative. The goal is to strengthen the company’s loyalty program and offer members seamless recognition and benefits across key global travel corridors.
Lotte Hotels & Resorts operates a diverse portfolio of hotels across South Korea and international markets. The partnership with Millennium is expected to leverage Lotte’s strong brand presence in Asia and Millennium’s global reach to create a more comprehensive hospitality network. This collaboration is seen as a step towards building a borderless loyalty network that enhances guest experiences.
The partnership with Lotte follows Millennium’s recent collaboration with Maritim Hotels, another significant player in the hospitality industry. These alliances are intended to expand Millennium’s global footprint and provide enhanced loyalty benefits to travelers worldwide.
