Annual Expo Real Fair Elevates Occupancy Rates to a Striking 90.9%
According to October preliminary data from CoStar, Munich hotels saw a spike in average daily rate (ADR) and revenue per available room (RevPAR) during Expo Real.
October 2024 (year-over-year % change):
- Occupancy: 78.5% (+5.6%)
- ADR: EUR162.73 (+9.6%)
- RevPAR: EUR127.73 (+15.7%)
The annual Expo Real fair took place at Messe München between 7 and 9 October and pushed Munich’s ADR (EUR317.24) and RevPAR (EUR288.50) to monthly highs on Monday the 7th. On the same night, occupancy climbed to 90.9%.
The market’s second highest ADR and RevPAR were posted the following night (Tuesday, 8 October), at EUR302.74 and EUR274.58, respectively.
The highest occupancy level (93.2%) was seen on Tuesday, 22 October—the night before the World Forum and the UEFA Championships League game between Barcelona and Bayern Munich. Munich’s occupancy remained above 60% throughout the month except for four days.
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