MyRiva and DerbySoft Partner to Modernize Business Travel Hotel Booking

DerbySoft, a global leader in high-performance connectivity and distribution for the travel industry, has partnered with myRiva, the patented, AI- driven travel marketplace, to redefine how hotels are sourced, booked, and managed for business travelers. 

Through a direct, real-time integration with DerbySoft’s Business Travel Solutions, myRiva now connects straight into global hotel chains, unlocking live rates, availability, rich content, and loyalty logic directly from hotel systems. 

This direct-to-hotel model, free from legacy technology constraints, delivers what corporate travel has long lacked: more accurate pricing, richer structured content, true loyalty recognition, and a faster, more reliable booking and post-booking experience. Hotel partners gain a clean, optimized way to distribute their full range of rates, including membership, corporate, retail, and net, all while myRiva benefits from a scalable foundation built for automation, personalization, and AI-driven workflows. 

Together, DerbySoft and myRiva are helping shape the next generation of corporate hotel distribution with faster, smarter, and more designed capabilities for the future. The partnership reflects a broader shift among TMCs toward high-performance direct hotel connectivity as the foundation for scalable, AI-ready corporate travel platforms. 

“Corporate hotel booking needs to move beyond legacy sourcing models,” said Michael Kubasik, President at myRiva. “By connecting directly to hotel systems through DerbySoft, we’re able to deliver more accurate pricing, richer content, and true loyalty recognition for our clients, while building a platform designed for automation, personalization, and the next generation of AI-driven travel experiences.” 

As TMCs modernize their technology stacks to improve efficiency and scalability, myRiva and DerbySoft see direct hotel connectivity as a core building block for the future of corporate travel. This integration improves data quality, simplifies post-booking operations, and enables more intelligent automation across the booking lifecycle. 

“myRiva represents a new generation of TMCs that are reshaping how corporate travelers engage with hotels,” said Nadim El Manawy, Head of Business Travel Solutions at DerbySoft. “For hotel chains, this partnership creates a modern, strategic way to reach business traveler segments that can be harder to capture through traditional channels, while maintaining direct control over rates, loyalty, and the overall guest experience. We’re excited to support myRiva as they scale this next-generation approach.” 

myRiva went live at the start of the year with several major global hotel chains, with additional brands expected to follow throughout 2026 as the partnership continues to scale in support of modern traveler expectations and corporate program requirements. 

About myRiva 

myRiva is a patented, AI-powered travel marketplace designed to unify the entire travel ecosystem. Founded in 2021 by leaders from eBay, American Express, Expedia, Microsoft, and BCD, myRiva streamlines planning, booking, and trip management through advanced automation and intelligent content delivery. 

By connecting travelers directly to global suppliers in a single, award-winning platform, myRiva offers exceptional choice, transparency, and efficiency across every trip. 

To learn more about the myRiva travel platform and marketplace, visit myRiva.com. 

About DerbySoft 

DerbySoft is the Travel Commerce Accelerator with a mission to converge the diverse elements of travel, creating a unified and efficient ecosystem of connectivity services, high-performing AI- driven marketing services, and an end-to-end content platform. Our world-class services are designed to deliver seamless, frictionless commerce, accelerating the pace at which travel businesses can connect, grow, and optimize profit. 

DerbySoft consistently pushes the boundaries of innovation to unlock new opportunities and accelerate travel commerce. Our team of Hospitality and Flight industry experts is passionate about uniting people and technology and committed to enhancing every aspect of travel, making it more accessible, efficient, and enjoyable for all. Including the acquisition of PKFARE in 2024, our approach is centered on making travel better – not just for today, but for years to come, for both the Hospitality and Flight industries. 

Headquartered in Dallas, Texas, USA, DerbySoft’s cutting-edge technology is trusted by the world’s leading online travel distribution, hotel, and flight companies in 197 countries. To learn more, visit DerbySoft.com.