Nanoleaf has announced that the company’s “most popular products” are getting a permanent price cut as part of its new SmarterLife Pricing Initiative. “For the past two years, Nanoleaf has been working closely with their manufacturing and supply chain teams to completely reexamine, rework and reoptimize processes, materials, and structures to reduce costs,” the company says in a PR release. The price cuts go into effect starting today, and include many of Nanoleaf’s “hero products,” like its Shapes, Lines, Elements, and Blocks modular lighting solutions.
The discounts vary across the company’s products, but many are well over 30 percent off its previous pricing. For example, the $249.99 seven-piece Elements Smarter Kit is now $50 cheaper at $199.99, while its 13-piece Shapes Triangle Smarter Kit has been reduced from $339.97 to $249.97 — a savings of $90.
Some of the more significant price reductions come with bundles featuring multiple products. The Nanoleaf Invaders Bundle, which includes multiple shapes, is now $431.94, while the Immersion Bundle, that syncs lighting to what’s on a screen, is now $647.99.
“The economic climate has made affordability a key concern for many consumers. At Nanoleaf, we believe that lighting should be an extraordinary everyday experience, not just a luxury,” says Nanoleaf’s CEO and co-founder, Gimmy Chu. “We’ve had to completely reoptimize our company structures as a whole the past two years, but with our team’s dedication and commitment to achieving this goal, we’re proud to introduce SmarterLife Pricing—making Nanoleaf products more accessible for everyone in our community.”
