Since 2006, when they released the single-take video for Here it Goes Again, OK Go has been known for their playful, mind-bending music videos – featuring everything from treadmills to zero gravity, drones and even a Rube Goldberg machine. But the music video for A Stone Only Rolls Downhill – the lead single from the first Ok Go album in over a decade, And the Adjacent Possible – is more than just a marketing vehicle. As mesmerizing as the new video is, it’s also the product of emotions not generally associated with the pop-rock quartet. Like despair, for example, and cynicism.
