[On-Demand Webinar] How AI Is Reshaping the Inspiration to Booking Journey for Hotels and Resorts

AI is reshaping how travelers plan and book. Nearly a billion people now use tools like ChatGPT, and many are already collapsing the entire journey from inspiration to booking into a single conversation.

“AI assistants are already collapsing the inspiration-to-booking journey and changing how travelers discover options, compare, and convert,” says Scott van Hartesvelt, Founder of GCommerce Solutions.

Here is what you will learn:

Why traveler behavior feels so unpredictable

How AI assistants are influencing bookings behind the scenes

The rise of zero-click search and what it means for your visibility

How to prepare your property for Answer Engine Optimization

If you want to stay ahead of this change, this session is a must-watch.

Download the on-demand webinar below.

Watch now

About GCommerce

GCommerce is the hospitality industry’s leading hospitality data platform, combining strategic agency services, automated media, and proprietary data products that power performance for independent hotels, management companies, and travel brands. With more than 20 years of hospitality expertise, GCommerce turns intelligence into action—driving smarter campaigns, clearer insights, and stronger direct bookings. For more information, visit gcommercesolutions.com.