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Amr Diab and Ali Al Gebely, Founder and Chairman of ONE Development unveil DO Boutique Hotels – Image Credit ONE Development
UAE-based property developer ONE Development has partnered with music superstar Amr Diab to launch DO Boutique Hotels, a novel concept in the hospitality industry. This first-of-its-kind venture is set to revolutionize the sector by combining music, artificial intelligence (AI), and wellness in a boutique hotel setting.
The initiative, dubbed ONE/AD, has been co-founded by ONE Development and Amr Diab, marking a significant shift in the hospitality landscape. DO Boutique Hotels aims to foster a synergy between innovative design, wellness, AI, and evocative music.
Diab shared that music has always been his medium of connecting with people, and through DO Boutique Hotels, this connection extends into hospitality. The hotels are designed to offer unique, inspirational spaces where innovation, culture, and wellness converge, providing guests with exclusivity, creativity, and meaningful connections.
This launch aligns with the robust growth in the global travel and tourism industry, with visitor numbers reaching record highs. The new hotel chain by ONE/AD is expected to contribute to the UAE’s Tourism Strategy 2031 and support the tourism goals of the countries it operates in. The initiative is also anticipated to boost the economy by attracting increased investment.
ONE Development’s Founder and Chairman, Ali Al Gebely, expressed that their collaboration with Diab signifies a bold step towards redefining the hospitality industry. DO Boutique Hotels is set to disrupt the UAE’s hotel sector, uniquely combining music, design, and AI to create luxurious and inspirational spaces.
Al Gebely further added that music is a universal language and through DO Boutique Hotels, guests will gain access to unique experiences inspired by music, allowing them to connect with their creative rhythms. ONE Development, already known for its expertise in real estate and AI-driven concepts, is setting new industry standards by offering a blend of comfort, elegance, and unforgettable moments.
Under the slogan “Live the Beat,” DO Boutique Hotels aims to offer a holistic lifestyle experience. Each venue is designed as a vibrant hub of creativity and connection, redefining hospitality and inspiring a renewed sense of living.
