Toronto’s Bisha Hotel will be making some big changes following a sale to new owners less than a decade after the property welcomed its first guests.
Sunray Group agreed to purchase the property in the closing weeks of 2024 with the intent to close the deal during the first quarter of 2025. That deal has since closed, and Sunray has officially taken ownership of the new hotel.
Sunray Group will be rebranding the property into a Marriott Luxury Collection hotel, marking Canada’s first hospitality property under that banner.
Bisha was built by Lifetime Developments in partnership with nightclub king Charles Khabouth’s Ink Entertainment. Construction for the 44-storey condo and hotel tower wrapped up in 2017, becoming one of the city’s most sought-after accommodations.
However, a downturn in the hotel business during the 2020s has resulted in many properties across Toronto changing hands and undergoing rebrands, with Bisha just the latest victim in this trend.
An Ink Entertainment representative explains, “We’re excited to embark on this new chapter with Sunray Group. Bisha is now a Luxury Collection Hotel, Toronto, proudly joining the esteemed Marriott Hotels.”
The Bisha brand will live on in the hotel’s updated name, with the Ink representative adding that “This acquisition enhances the guest experience and offerings.”
As for the hotel’s dining options, Ink Entertainment will continue managing Akira Back, KOST, Mister C, French Made and all Food and Beverage, “ensuring a seamless transition and ongoing excellence.”
Sunray Group has remained bullish on the tourism industry’s future, and has been on a streak of acquiring properties.
According to RENX, the Toronto-based firm has been scooping up hotels across Ontario, including recent acquisitions of the Sheraton Ottawa Hotel, as well as the Fairfield Inn & Suites by Marriott and Quality Inn & Suites Bay Front in Sault Ste. Marie.
Bisha was ranked the 37th best hotel in North America (and 7th overall in Toronto) in U.S. News & World Report’s recently unveiled 15th annual rankings, with the 2025 edition highlighting more than 31,000 hotels across 400 global destinations, including over 500 properties in Canada.
