If you’re looking for a new travel destination this summer, apparently Ontario is the place to be — at least for European travellers. A new study has revealed a strong interest in visiting our wonderful province from our neighbours to the east, and there are a few reasons why.
New study
The Context Research Group (CRG) conducted a Europe Pulse Study on behalf of Destination Ontario and Destination Toronto. They found that more than half of leisure travellers from the United Kingdom, Germany, and France are actually considering a trip to Ontario, all within the next two years.
As no surprise to anyone, Canada is seen as being culturally and experientially different from the U.S.
“European travellers are telling us that Ontario is more than a destination—it reflects the shared values of safety, inclusivity and authenticity that resonate deeply with today’s global travellers,” says Vincenza Ronaldi, president and CEO of Destination Ontario.
“This first-of-its-kind study gives us valuable insight into how Ontario is perceived internationally and strengthens our ability to connect with the people most inspired to visit.”
As for the top findings, here’s what the study showed:
Top Study Findings:
- 54 per cent of U.K., Germany and France travellers are likely to consider a fun trip to Ontario in the next two years, with 50 per cent considering Toronto.
- 92 per cent of travellers from the U.K., Germany and France are aware of the province.
- 87 per cent say Canada is appealing enough to visit on its own.
- 62 per cent agree that the current political climate in the U.S. makes them less likely to want to travel there.
- 32 per cent express interest in visiting Toronto for the FIFA World Cup, with U.K. respondents being the most likely at 41%
“With the variety and breadth of premier experiences we have on offer in Ontario, it’s no surprise that more and more international tourists are looking to our province for their next vacation,” says Stan Cho, minister of tourism, culture, and gaming.
“Ontario provides a safe, welcoming environment where you can explore world wonders, world-class hospitality and unmatched beauty. As international travellers seek new destinations abroad, Ontario is ready to welcome the globe and showcase the people, places and experiences that make our province so special.”
Interested in learning more? The full study can be found online.
From nature escapes to concrete jungles, Ontario has it all. So save your money this summer and explore your own backyard — there’s lots to do in our province!
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