Orlando Central Business District Site Available for Hotel Development

HVS Brokerage & Advisory has listed a 0.53-acre land parcel for sale in Orlando’s Central Business District (CBD). The site is poised for the construction of a select- or full-service hotel.

The property offers a distinctive investment opportunity due to its location and development potential in one of Orlando’s rapidly evolving urban areas. The land parcel is free from any franchise agreement, allowing investors to collaborate with their chosen brand or develop an independent concept.

Representatives from renowned hotel brands like Marriott, Hilton, IHG, and Choice are interested in the prospective development. This interest allows potential investors to collaborate with globally recognized brands, ensuring access to loyalty programs and extensive marketing channels.

The property allows potential investors to design and build a hotel tailored to targeted customer segments. It could accommodate a luxury boutique hotel, an upscale branded offering, or a lifestyle-focused independent property. Hilton has indicated that the Homewood Suites by Hilton franchise is currently available.

The property is partially entitled to house a high-density, high-rise boutique hotel and has previously secured approvals for a 200+ key high-rise structure. Current zoning permits hotel usage, providing a clear path to development and reducing time to market.

Orlando’s CBD is a dynamic hub of business activity, housing diverse businesses from corporate headquarters to innovative tech firms and start-ups. It also boasts a vibrant cultural scene with institutions like the Dr. Phillips Center for the Performing Arts and the CityArts Factory.

In addition to its commercial appeal, the CBD is near strong demand generators such as Chase Bank, PNC Bank, and Sunrise Bank. Leisure demand generators in the area include the Kia Center, Dr. Phillips Center for the Performing Arts, and Lake Eola Park.

According to STR data, the local market has demonstrated robust performance, with significant year-over-year growth in occupancy and average daily rate. A surge in market demand and relatively muted room supply growth present an ideal environment for a new hotel to capitalize on the demand.

Orlando’s population and economy have been growing rapidly, ranking as the second fastest-growing large metropolitan area in the United States. Key industries driving this growth include tourism, advanced manufacturing, and financial services. The city’s tourism industry alone contributed $92.5 billion in economic impact in 2023.

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