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Fazal Bahardeen, Founder and CEO of CrescentRating (centre), is presented with a certificate of recognition for his partnership by Noor Ahmad Hamid, CEO of PATA (right), and Peter Semone, Chair of PATA (left). – Image Credit PATA
The Mastercard-CrescentRating Halal Travel Trends 2025: Exploring Beyond Boundaries report offers an in-depth analysis of the evolving Muslim travel market. Central to this report is the RIDA Framework – Responsible, Immersive, Digital, and Assured – which provides a holistic approach to enhancing Muslim travel experiences.
The Pacific Asia Travel Association (PATA) announced a new partnership with CrescentRating — a globally recognised Singapore-based research organisation specialising in Halal-friendly travel and a valued PATA member — to jointly launch the Halal Travel Trends 2025 report, produced in collaboration with Mastercard. The Memorandum of Understanding (MoU) marks the beginning of a strategic collaboration to advance understanding and engagement with the Muslim-friendly travel sector.
“At PATA, we recognise the profound significance and vast, often untapped, potential of the Muslim-friendly travel sector. Driven by a growing global Muslim population with increasing economic influence, it presents a substantial opportunity for destinations and travel businesses worldwide,” said PATA CEO Noor Ahmad Hamid.
Noor emphasised the importance and timeliness of the report, noting, “By providing a detailed analysis of demands and behaviours, this comprehensive report empowers destinations to refine their unique offerings and create a more inclusive environment. It also equips travel providers with actionable insights to enhance services for this discerning demographic. We are delighted to acknowledge that CrescentRating, one of the valued PATA members, is a leading force in making this research possible.”
The Halal Travel Trends 2025 report was officially launched at the PATA Annual Summit 2025 (PAS 2025) during a featured session titled “Halal Travel Frontier 2025: What Destinations Need to Know Now,” where Mr Bahardeen presented key insights from the research.
“This collaboration with PATA comes at a crucial time. As we navigate an evolving travel landscape shaped by shifting demographics and values-driven choices, the Halal Travel Trends 2025 report offers a timely lens into what truly matters to Muslim travelers today. It’s not just about where they go, but how they want to travel, with purpose, inclusivity, and authenticity,” said Fazal Bahardeen, Founder and CEO of CrescentRating.
Fazal further elaborated that the report is underpinned by CrescentRating’s RIDA Framework. “Through the lens of Responsible, Immersive, Digital, and Assured experiences, RIDA framework destinations and service providers align their offerings with the values and lifestyles of today’s Muslim travelers,” he explained.
The partnership was publicly recognised during an on-stage certificate presentation at PAS 2025 on April 23.
The report is available via the following link: www.pata.org/research-q1v63g6n2dw/p/mastercard-crescentrating-halal-travel-trends-2025
