Peachtree Group Adds 14 Hotels to Portfolio in Partnership Group 10 Management

Peachtree Group has entered into a long-term partnership with Michigan-based Group 10 Management. The collaboration adds 14 new hotels, accounting for 1,648 rooms, to Peachtree’s managed portfolio. This expansion propels Peachtree’s managed operations past the 100-hotel mark. The newly acquired properties are majorly Marriott, Hilton, and IHG-branded hotels in the Detroit metro area.

Vickie Callahan, president of Peachtree’s hospitality management division, affirmed that the company’s vast experience in hotel operations positions it to bring third-party management to a new height with Group 10. Callahan added that a significant part of Peachtree Group’s portfolio is third-party managed, which underlines their commitment to achieving robust financial results for their partners and providing outstanding guest experiences.

Peachtree’s hospitality management division oversees premium-branded, limited-, select- and compact full-service hotels, mainly within the upper-midscale and upscale segments. It now manages 107 hotels across 27 brands with a total of 13,485 rooms in 27 states, including Washington D.C. With the addition of Group 10 properties, Peachtree’s third-party management portfolio grows to 31 hotels.

The partnership will enable Group 10 to leverage Peachtree’s extensive expertise in various areas. These include compliance with brand standards, scalable operating efficiencies, expert talent acquisition, digital and marketing initiatives, renovation proficiency, and other cost-saving measures across the portfolio.

Callahan reiterated that Peachtree’s expanded portfolio underlines its commitment to delivering superior service and operational excellence for partners and guests across the U.S. Partnering with Group 10 Management is a significant step in Peachtree’s continued growth in the third-party hotel management sector.