Podcast – June’s Hospitality Review

In our latest episode of the Hospitality Review Show, we explore the current issues impacting the hospitality industry. Our panel of experts talks about the European Commission’s decision on hotel rate parity, the changing marketing trends, and the strategies hotels need to use to stay competitive.

Thibault Catala, CEO of Catala Consulting, joins us to talk about the European Commission’s recent ruling on hotel rate parity. Thibault shares his knowledge on how this decision might affect revenue management for hotels in Europe. His insights help clarify the implications for the industry.

We talk about marketing trends and authenticity with Sam Weston from 80 Days. Sam’s knowledge in these areas provides a new understanding of consumer behaviour. His input highlights the importance for hotels to develop marketing and creative strategies that appeal to modern travellers.

Sam talks about how factors like purchasing confidence, disposable income, and currency fluctuations impact hotel performance. The need for authenticity in marketing and the guest experience is a key point in our conversation.

Our host Ryan leads a discussion on “vibing” and its effect on the guest experience. With changing expectations, guests look for environments that reflect their lifestyle and values, prompting hotels to reconsider their food and beverage offerings.

Johnny Siberry, Group Revenue Manager at Sarova Hotel Group, emphasises the importance of honest marketing. Accurate representation of hotel offerings is crucial to meet guest expectations and make a positive first impression, especially with food and beverage options.

Thibault underscores the importance of authenticity in all aspects of the guest experience, from the online presence to staff interactions. For guest attraction and retention, it’s essential for hotels to ensure their brand positioning reflects genuine experiences.

We interview Richard Collie, a consumer law expert, who talks about the issue of drip pricing. Richard provides an in-depth look at the regulatory landscape and the potential responses to this practice, which affects both consumers and the hospitality industry.

Thibault shares his perspective on value-based pricing versus drip pricing. He stresses the importance of aligning price with value. Johnny Siberry also addresses consumer frustrations with drip pricing and deceptive marketing, advocating for transparency in the booking process.

Listen to the podcast.

About Haynes MarComs

Haynes MarComs supports businesses with strategic brand marcomms and digital and PR campaigns by taking an holistic approach to sales, marketing and customer delivery. Our aim is to make your business more efficient and productive in your go-to-market strategy to secure the confidence from the market that drives lead generation to meet your commercial goals.