Priceline’s 2025 Report Predicts a Major Shift in Travel Trends

The report identifies eight major trends, including Awayborhoods, Flocking, Star Trekking, Holding Court, Gap Days, Running the World, Townsizing, and GetHerAway.

According to a recent report by Priceline, the face of travel is about to change dramatically in 2025. No longer about revenge travel, the focus is shifting towards intentional travel, where the journey is more meaningful and aligns with the traveler’s passions. This article, sourced from PRNewswire, reveals the eight key trends Priceline predicts will shape the travel industry in the coming years.

The report highlights the rise of ‘Awayborhoods,’ where young travelers prefer the authenticity of local neighborhoods over tourist hotspots. This trend is reflected in the top ten destinations for 2025, including Miami’s Wynwood and Los Angeles’ Silver Lake.

‘Flocking‘ is a trend among Gen Z travelers who are using travel to escape the digital world and forge real-life connections. This generation is more likely to research the best travel destinations to meet new people and prefers communal spaces and in-person activities.

The ‘Star Trekking‘ trend is also rising, with increased interest in astronomy and celestial events. Particularly among Gen Z travelers, destinations offering optimal stargazing opportunities are gaining popularity. Places like Fairbanks, Alaska, and Mackinaw City, Michigan, are expected to be top choices in the coming year.

Meanwhile, ‘Holding Court‘ sees sports like tennis and pickleball inspiring travel itineraries, particularly among Millennials. This group will likely plan a vacation around these racket sports or attend a tennis tournament while traveling for leisure.

The concept of ‘Gap Days‘ is another emerging trend, with travelers taking short escapes to explore new passions and learn life-changing skills. Young travelers, specifically Gen Z, will likely learn new skills while on vacation, such as candle-making in Hong Kong or knitting in Oslo.

The report also predicts a rise in ‘Running the World,’ with local run clubs gaining popularity among Gen Z and Millennial travelers. These travelers are more likely to join a local running club’s event while on vacation and look for hotels near parks or running trails.

The trend of ‘Townsizing‘ is also expected to gain traction. This trend sees travelers seeking quaint, simple experiences in America’s small towns, with destinations like Three Rivers, California, and Panguitch, Utah, featuring on the list.

Finally, the ‘GetHerAway‘ trend recognizes the need for moms to take a break. This trend sees moms prioritizing time away for self-care and comfort, opting for vacation spots that offer in-room spa services, art classes, and extra sleep.

2025 is set to be a transformative year in the travel industry. It will focus on intentional journeys that enrich travelers’ lives and deepen their connections to both people and the places they visit. Priceline’s full ‘Where to Next?’ 2025 Travel Trends report can be accessed through its website.