• Video: Ready to Kick off 2025 with Smarter Marketing? – Image Credit Cendyn   

According to McKinsey, hotels leveraging sophisticated segmentation for multi-channel campaigns see up to 25% higher email conversion rates and a significant boost in guest loyalty.

Unlock the power of data with advanced CRM strategies to target the right audience, at the right time, on the right channel. Whether it’s email, social, or mobile, segmentation is the secret to driving personalized guest experiences and maximizing ROI.

Watch this video to see how segmentation within a CRM can transform your marketing in 2025! Let’s make next year your best yet.

Watch now!

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.

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