/cdn.vox-cdn.com/uploads/chorus_asset/file/23318429/akrales_220309_4977_0014.jpg "UnitedHealth data breach leaked info on over 100 million people")
Once upon a time, I was an Adult Swim-obsessed high schooler. I’m absolutely here for non-boring product launch ads. As brand strategist Eugene Healey explained in a recent TikTok, we’re moving through a post-minimalism, post-core marketing period in which absurdist ploys and brand remixes feel not only more eye-catching, but more culturally relevant than the buttoned-up, homogenous brand identities of yesteryear; the slicked back bun allure of Glossier has been dethroned by the chaos energy of, say, the Michael Cera CeraVe ad (also partially directed by Wareheim, by the way). It’s 2024, so of course I’m being pitched a luxury wine fridge through a Tim and Eric-esque song on a Thursday. And boy, what a fridge:
