According to CoStar data, Rome’s hotel industry hit its highest performance levels in 2025, coinciding with Pope Francis’ funeral. Occupancy, average daily rate (ADR), and revenue per available room (RevPAR) peaked on April 25, the day before the funeral. The event’s short notice period of five days highlighted the unique compression of the market. Looking forward, hotel occupancy in Rome is predicted to remain high.
Rome Hotel Performance amid Pope Francis’ Funeral
The peak occurred on April 25, the night preceding the funeral, with occupancy rates of 88.8%, an average daily rate (ADR) of EUR351.13, and a revenue per available room (RevPAR) of EUR311.90. These figures represent the highest recorded for any day within the year, with the ADR being the eighth highest ever recorded.
On the day of the funeral, April 26, room rates and RevPAR were the second highest for the year, at EUR336.45 and EUR285.25, respectively. Occupancy rates were the fourth highest, at 84.8%.
ADR Increases Across Submarkets
On April 26, all of Rome’s submarkets reported double-digit increases in ADR. Rome Centre reported the highest year-over-year increase, jumping 42.1% to EUR786.89.
Alexander Robinson, regional manager at STR, noted the impact of short-term events on the hotel industry. “Most events, be it sporting tournaments or concerts, are announced months in advance, allowing guests and hoteliers alike to plan and understand their budgets accordingly,” Robinson said. “Pope Francis’ funeral was announced just five days in advance – a short-term booking window for such a level of compression for the market, which makes this performance even more unique.”
Outlook
Moving forward, Rome’s hotel occupancy is predicted to remain high. As of May 7, the commencement of the conclave, hotel occupancy is as high as 84.2%. This is the highest level predicted for the next 90 days.
