Rotana Hotels Appoints Larisa Uskar as New Corporate Director of Brand Marketing

Philip Barnes, the CEO of Rotana Hotels, confirmed Larisa Uskar’s appointment as the new Corporate Director of Brand Marketing. Uskar, who has previously worked with global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor, and IHG, is set to oversee an extensive brand uplift and formulate a new marketing strategy at Rotana.

Barnes expressed confidence in Uskar’s capabilities, citing her innovative approach and drive as integral to Rotana’s future success. For her part, Uskar stated her enthusiasm for the new role and her intent to implement a forward-thinking brand presence to mirror the innovative nature of Rotana’s hotels across all markets.

In line with Rotana’s commitment to promoting female leadership, Uskar’s role will include fostering opportunities for women in the hospitality industry. The company anticipates that her leadership will be instrumental in positioning Rotana as a global leader in the hospitality sector, setting new standards in luxury and service.