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Sercotel Transforms Its Operations with Oracle Cloud – Image Credit Oracle Hospitality
Mobile-enabled property management and point of sale systems help hotelier support aggressive expansion plans, simplify everyday tasks, and enhance guest personalization
Sercotel, one of the largest urban hotel chains in Spain and Andorra, is using Oracle OPERA Cloud property management system (PMS) and Oracle Simphony Cloud Point-of-Sale to support its ambitious international growth. Spanning 77 corporate and franchised hotels, with 6,200 rooms, Oracle Cloud is helping Sercotel centralize the management of its hotels, ensuring standardized processes and better integration with its existing reservation and finance systems, and loyalty programs.
“At Sercotel, our goal is to provide the best service to our customers and adapt to their personalized needs,” said Nicolas Lleixa Arnau, senior CTO, Secortel. “With OPERA Cloud and Simphony Cloud, we have made our hotel operations more efficient with centralized reporting and analytics, and have a scalable and secure infrastructure that will allow us to grow in a sustainable way into the future.”
With Oracle Cloud, Sercotel now has access to unified guest profiles that include information from hotel stays, on property dining, and loyalty programs, enabling the chain to personalize experiences no matter where a guest chooses to stay. The mobility of OPERA Cloud also frees hotel staff to engage with visitors anywhere on a property and has helped simplify hotel operations, from check-in and check-out to housekeeping and maintenance.
In addition, Sercotel has been able to reduce the system implementation time for new openings thanks to the flexibility in the configuration of the system in terms of rates, OPERA Cloud inventories and even in the loading of existing reservations. For its part, Oracle Simphony Cloud is helping to optimise room service and restaurant operations, improving efficiency and streamlining ordering in the chain’s restaurants.
“Travelers are demanding convenience and high-tech experiences more than ever before, and hoteliers are looking for the technology that will help them stay ahead of the curve,” said Alex Alt, executive vice president and general manager of Oracle Consumer Industries. “Oracle Cloud is helping provide Sercotel with the innovative, scalable, and secure tools they need to continually grow, innovate, and deliver a consistent, memorable to experience to guests across regions and properties.”
Sercotel, a company belonging to the Landon Corporate Group and directed by José Rodríguez Pousa, a Spanish reference chain, dedicated to hotel operations and international branding. It spans over 90 hotels in Spain and Andorra in different management, leasing and franchise modalities. For more information: https://www.sercotelhoteles.com/es
Oracle Hospitality brings more than 45 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle’s OPERA Cloud property management and distribution, Simphony point-of-sale, reporting and analytics, and Nor1 upsell solutions accelerate innovation, increase revenue, lower IT cost, and maximize operating efficiency. To learn more, please visit www.oracle.com/Hospitality.
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
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