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SiteMinder Outlines Rising Need for Accessible Hotel Revenue Management As Dynamic Revenue Plus Expands to Northern Hemisphere – Image Credit SiteMinder
SiteMinder, the world’s leading hotel distribution and revenue platform, has identified the five key factors behind the rising demand for accessible revenue management solutions in the global accommodation industry.
According to SiteMinder’s Chief Product Officer, Leah Rankin, who will this week highlight these at ITB Berlin, the forces pushing more hoteliers to embrace accessible revenue management are:
- Shifting global travel patterns, with international arrivals expected to grow by up to 70 million in 2025, representing a 5% increase over the previous year
- The rising influence of events, with 65% of travellers more likely to travel for an event this year compared to last
- Intensifying competition, with 113,000 rooms under construction in Europe and 142,000 in the US, alone
- Ongoing operational inefficiencies, including a continued reliance on spreadsheets, manual adjustments and fragmented solutions
- A critical talent gap, especially in the area of revenue management.
“Navigating hotel revenue management today is no small feat. With shifting travel patterns, the growing influence of events and increasing competition, the complexity can quickly become overwhelming for hoteliers. This often results in outdated practices becoming entrenched within accommodation businesses, further compounded by a shortage of dedicated revenue management professionals industry-wide,” says Rankin.
Rankin’s revelations coincide with SiteMinder’s expansion of Dynamic Revenue Plus into select Northern Hemisphere markets, as unveiled today at ITB Berlin. Since its initial launch last year, Dynamic Revenue Plus has remained the only solution for hotels to both access live market intelligence and take immediate action on their bookable inventory, pricing and distribution strategy. Designed to make sophisticated revenue management accessible to every hotel—unlike revenue management systems that have traditionally been accessible to a limited few—the dual capability within Dynamic Revenue Plus means any hotel can, for the first time, use one, mobile-first system to optimise their revenue based on market demand. From today, the product will incorporate dynamic pricing recommendations from IDeaS, a SAS company and the world’s leading provider of revenue management software and services, so they are no longer limited to hotels with dedicated revenue management resources.
Says Rankin: “When developing this product, our goal was to make revenue management not only accessible, but intuitive—helping hoteliers of all kinds make confident, data-driven decisions, even when the world around them feels unpredictable. Our solutions are designed to address current challenges while anticipating future needs, and the expansion of Dynamic Revenue Plus underscores our commitment to helping businesses maintain control in a world where change is the only constant.”
As highlighted in the recently released SiteMinder’s Hotel Booking Trends report, hotels are increasingly adapting to changing market conditions with more dynamic revenue management practices. The report indicated that, globally, room rates in 2024 were on average 16%—or US$31—higher on Friday nights compared to Sunday nights. In Germany, rooms in June—coinciding with the start of summer and the UEFA European Championship—were €48 more expensive than in January, when hotel demand was lowest. The report also highlighted the emergence of 17 new top revenue-generating booking sources, demonstrating the way hotels are responding to the evolving demands of today’s travellers.
“Pleasingly, many accommodation businesses are already moving towards a more adaptable and dynamic approach, but it’s often the speed—or lack thereof—that can harm their ability to capitalise on opportunities,” says Rankin. “The reality is that the vast majority of accommodation businesses still don’t have dedicated revenue management teams, or any time allocated to revenue management. That’s where Dynamic Revenue Plus comes in—democratising the practice and giving every property, regardless of size, the tools they need to compete on a level playing field.”
Dynamic Revenue Plus is now available in Germany, Mexico, Spain, the UK, and the US, following its successful launch in Australia and New Zealand last September. A global release is slated for later in 2025.
For more information about Dynamic Revenue Plus, head here.
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About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the world’s leading hotel distribution and revenue platform, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 120 million reservations worth over US$50 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.
