Fans are heaping praise on Snoop Dogg after learning about his response to the wildfires that began causing chaos in Los Angeles earlier this week.
The “Drop It Like It’s Hot” rapper revealed in a Thursday, Jan. 9, post on Instagram that Snoop Dogg’s Clothing, his clothing store in Inglewood, Calif., is providing clothes to people impacted by the wildfires.
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“We are devastated and send our condolences to those who have been affected by these fires 💙💙💙🙏🏾,” his shop wrote to caption the Thursday post. “Please stop by and pick up some clothing that we have available to get you and your family through these trying times free of charge. ID/address requested.”
The store said it would be open through 7 p.m. local time on Friday, Jan. 10, to assist wildfire survivors. Clothing was available for both adults and kids, the post added.
In addition to Snoop Dogg’s own clothing store, the business flagged a few other locations nearby that were “temporarily accepting and distributing donations” as part of ongoing efforts to help people impacted by the fires.
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“Thank you, @snoopdogg for your generous support,” one fan applauded the 16-time Grammy nominee.
“You are a true hero Snoop 🙏❤️,” another fan commented as a third agreed, calling the 53-year-old rapper “our super hero 🦸🏾 🙌🏼♥️♥️♥️.”
Thousands of people were forced to evacuate this week as multiple blazes popped up around Los Angeles County. Many residents—including several celebrities—later learned that they had lost their homes. While the California Department of Forestry and Fire Protection (Cal Fire) reported that more than 90 wildfires had ignited across the state in the first 10 days of 2025, there were two large fires in particular that continued plaguing the Los Angeles area Friday evening.
The Palisades Fire, which tore through Los Angeles’ Pacific Palisades neighborhood after igniting on Tuesday, Jan. 7, had burned more than 21,300 acres and was 8 percent contained as of 5:30 p.m. local time on Friday, according to Cal Fire. Nearby in Altadena, the Eaton Fire also began on Tuesday and burned more than 13,600 acres with 3 percent containment achieved shortly after 4 p.m. on Friday, the state agency reported.
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