• From left: Mohammed Almusbahi, director, Al Musbah Group, and Amir Lababedi, managing director, Development, Middle East & North Africa, Hilton – Image Credit Hilton   

  • Spark by Hilton Makkah Aziziyah – Rendering – Image Credit Hilton   

Hilton has partnered with Al Musbah Group to open its first Spark by Hilton hotel in Saudi Arabia, marking the hospitality company’s entry into the Middle East and Africa’s premium economy category.

Hilton has announced a new partnership with Al Musbah Group, a Jeddah-based network of companies, to launch Spark by Hilton Makkah Aziziyah, the first of its kind in Saudi Arabia. This development marks Hilton’s foray into the premium economy category in the Middle East and Africa, and it’s projected to open later this year.

The hotel’s strategic location in Makkah’s Aziziyah district will cater to pilgrims, given its proximity to the east of Masjid Al-Haram, the religiously significant area of Mina, and with direct train access to Arafat. The site is also surrounded by commercial outlets that serve religious travelers throughout the year.

The Spark by Hilton Makkah Aziziyah will have 329 guest rooms that blend comfort and quality with a simple, inspired aesthetic. The hotel aims to offer reliable essentials and friendly service at an affordable price. Facilities will include a social space, complimentary breakfast, and separate prayer halls for males and females.

The new partnership strengthens Hilton’s presence in one of the region’s most dynamic markets and contributes to its continued growth in the Kingdom. The company is on track to reach a milestone of 100 hotels trading and under development across Saudi Arabia this year.

Hilton currently operates 20 hotels in the Kingdom, with another 77 properties in the pipeline. This accounts for a quarter of the branded hotel rooms under construction in the country, demonstrating the company’s commitment to supporting Saudi Vision 2030 by delivering world-class hospitality experiences.

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