Sports Tourism & Gig-Tripping in 2024, Slow Travel & Alternative Destinations in 2025

• 2024 marked a boom in sports tourism and gig-tripping.
• 2025 is poised to see the rise of slow travel and alternative destinations, reflecting a shift in travelers’ priorities towards sustainability and unique experiences.

According to a report from ALL, Accor’s booking platform, 2024 marked a turning point for the global tourism sector after a challenging period due to the pandemic. Two significant trends that emerged were sports tourism and gig-tripping, with 25% of ALL members having made at least one trip to attend a sporting or musical event. This trend was noticeably stronger among the younger demographic of 18-34-year-olds.

In response to the burgeoning sports tourism, ALL.com and Novotel created La Suite Novotel. This innovative concept is a permanent hotel room in the heart of Paris’ Parc des Princes stadium, allowing travelers to combine their love for football with an immersive experience. Similarly, gig-tripping, where a concert becomes the catalyst for a cultural adventure or extended holiday, has redefined cultural tourism. ALL.com has capitalized on this trend, offering members unique experiences and VIP access to major concerts worldwide.

Looking ahead to 2025, ALL.com anticipates the consolidation of slow travel and the rise of alternative destinations. Slow travel reflects a growing societal shift towards sustainability and focusing on the journey rather than the destination. ALL.com has embraced this trend, offering environmentally responsible services and experiences. This includes partnerships with SNCF to promote green mobility and with Sixt for electric vehicle hire.

Another trend is the rising popularity of alternative destinations, known as dupe destinations. A growing awareness of the negative impacts of overtourism on popular destinations drives this. ALL.com is offering attractive alternatives away from the crowds. Notable among these are the upcoming openings of the Raffles Jeddah in Saudi Arabia, the Movenpick Resort & Spa at Bintan Lagoon in Indonesia, and the MGallery Green Coast in Albania.

2024 marked a significant shift in travel trends, with sports tourism and gig-tripping taking center stage. Looking ahead to 2025, ALL.com predicts the rise of slow travel and alternative destinations, reflecting changing traveler priorities and a greater focus on sustainability. By proactively responding to these trends, ALL.com continues to position itself as a key player in the evolving travel industry.