Strategic Communications Agency, RHC, Appointed by Omni Hotels & Resorts

• Omni Hotels & Resorts appoints Rachel Harrison Communications as its public relations agency of record.
• The partnership comes amidst Omni’s dynamic growth and plans for substantial enhancements in the next five years.

Omni Hotels & Resorts has announced Rachel Harrison Communications (RHC) as its public relations agency of record. The award-winning creative communications agency, with offices in New York City, Los Angeles, London, and other cities, will oversee the Omni brand and provide additional support for its regional markets.

This strategic partnership aligns with Omni’s trajectory of dynamic growth. Over the last five years, the hospitality brand has made significant investments in its portfolio, with further funding set for enhancements in the next half-decade. The recent property openings include Omni PGA Frisco Resort & Spa, with developments in progress in Fort Lauderdale, Mexico, New Orleans, and Raleigh, as well as extensive renovations across the existing portfolio.

RHC will lead the brand’s overarching media relations strategy, creating compelling narratives and campaigns emphasizing Omni’s unique blend of refined hospitality and cultural immersion. The partnership highlights Omni’s commitment to guest-centric hospitality while extending its reach in key markets.

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Michael Innocentin, Omni Hotels & Resorts Chief Marketing Officer, spoke highly of RHC, citing its proven track record in hospitality storytelling, robust industry connections, and innovative approach as key factors in their selection. Innocentin stressed the importance of the role RHC will play in elevating the Omni brand.

RHC, known for executing strategic brand partnerships and crisis management, as well as promoting thought leaders across the hospitality industry, will work to enhance Omni Hotels & Resorts’ reputation and strengthen the brand’s position as a preferred destination for discerning business and leisure travelers.

Rachel Harrison, Founder & President of RHC, expressed her excitement to partner with Omni Hotels & Resorts, highlighting their unique position in the hospitality industry. She is looking forward to crafting narratives that illuminate Omni’s balance of timeless and contemporary offerings.

TURNER, Modern Currency PR, 360PR, Giant Noise, and Magrino PR are supporting agencies for Omni Hotels & Resorts’ regional properties.