In its 10th edition, Booking.com’s Travel Predictions for 2026 reveal a significant shift towards ultra-personalized travel experiences. This trend is characterized by travelers seeking journeys that align closely with their individual quirks, goals, and passions. The research, based on insights from over 29,000 travelers across 33 countries, indicates a move away from conventional itineraries towards more unique and expressive travel experiences.
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Romantasy Retreats: Immersive Storyscapes
The trend of “romantasy retreats” is gaining popularity, with travelers seeking immersive experiences inspired by fantasy genres. These vacations transform destinations into enchanted worlds, complete with castles, mystical forests, and medieval banquets. The appeal lies in stepping into a fantasy world, with 71% of travelers expressing interest in such destinations. Technology plays a crucial role, with AI-powered suggestions enhancing the experience by recommending fantasy-themed accommodations and locations.
Humanoid Homes: The Future of Vacation Rentals
Vacation rentals are evolving with the integration of humanoid technology. In 2026, travelers can expect homes equipped with robotic helpers, enhancing convenience and sustainability. A significant portion of travelers (77%) are open to booking these futuristic homes, drawn by features like cleaning bots and robotic chefs. This trend highlights a blend of practicality and novelty, redefining the vacation rental experience.
Turbulence Test: Relationships on Trial
Travel in 2026 will serve as a test for relationships, with many using vacations to assess compatibility. Creative approaches to these “turbulence tests” include traveling to remote locations or engaging in role-reversal retreats. This trend reflects a shift in how people view vacations, using them as opportunities to understand relationship dynamics and adaptability.
Shelf-ie Souvenirs: Cultural Showcases
Travelers are increasingly turning to kitchen shelves as cultural canvases, opting for design-led souvenirs that reflect personal taste and cultural stories. These “shelf-ie souvenirs” range from hand-painted spice jars to artisan olive oil tins. The trend emphasizes meaning and aesthetics, with travelers seeking items that offer a connection to the destination’s culture and craftsmanship.
Roadtrip Rewired: Shared Journeys
The traditional road trip is being redefined in 2026, focusing on spontaneity and shared experiences. Travelers are open to carpooling and using technology to enhance their journeys. This trend is particularly popular among younger generations, who embrace technology to discover scenic routes and connect with fellow travelers.
Destined-ations: Cosmic Travel Plans
Astrology and mystical practices are influencing travel decisions, with travelers considering cosmic cues when planning vacations. This trend shows that nearly half of travelers are willing to adjust their plans based on spiritual guidance or astrological warnings. It highlights a growing interest in aligning travel experiences with spiritual and cosmic elements.
Glow-cations: Skincare-Focused Travel
Wellness travel is evolving into “glow-cations,” where skincare becomes the focal point. Travelers are interested in personalized skincare treatments and technology-driven solutions to enhance their wellness journeys. This trend emphasizes the desire for tailored experiences that cater to individual skincare needs.
Hushed Hobbies: Quiet Pursuits
In 2026, travelers are seeking quieter hobbies that foster a deeper connection with nature. Activities like birdwatching, foraging, and insect spotting are gaining popularity as travelers prioritize calm and reflection. Technology supports this trend by offering tools to enhance the experience, such as apps for identifying wildlife.
PastPorts: Nostalgic Journeys
Nostalgia is becoming a driving force in travel, with technology enabling travelers to revisit meaningful memories. AI-powered tools allow travelers to map past experiences and recreate them. This trend appeals to those seeking emotional connections and personal growth through travel.
Modern Milestone Missions: Celebrating Individuality
Travelers are redefining milestones, choosing to celebrate personal achievements through travel. This trend reflects a shift away from traditional reasons for travel, with individuals booking trips for personal milestones like job promotions or fitness achievements. It underscores the growing importance of individuality in travel decisions.
Discover more at Booking.com’s Travel Predictions for 2026.
