The Key to More Direct Bookings In 2025

A strong creative strategy is the foundation of a website designed to drive conversions and a key to increasing direct bookings. According to a 2023 study by Yahoo!, creative accounts for 79% of top-of-mind ad recall, making it the strongest driver of ad effectiveness and brand perception.

By building trust through a clearly defined brand, prospective guests can easily understand who you are, what your property stands for, and feel an emotional connection that makes booking with you an easy decision. Download our infographic to learn how to craft a creative strategy that resonates with the right audience!

Download now!

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.

To find out more, visit cendyn.com.