The Power of Agoda’s Innovative Data Strategy

• Agoda leverages data science to enhance customer experience and boost internal efficiency.
• The company is shifting from superficial data to deep, intimate details.

Agoda, an Asia-based online travel agency, sees data science as the key to improving customer experiences and increasing operational efficiency. Instead of being purely data-driven, the company prefers to apply data science strategically, using data as a tool to achieve its vision.

The company’s Chief Technology Officer, Idan Zalzberg, emphasizes that while data is a valuable resource, it can also be a trap if not used correctly. He insists that the purpose of data collection should be clear and intentional.

With a data platform grown from 300 gigabytes to 40 petabytes, Agoda uses this vast amount of information to make informed decisions. Zalzberg also highlighted the importance of transitioning from “shallow data” to deep, detailed data for a more thorough understanding of their offerings.

Artificial intelligence is also becoming increasingly influential in the company, revealing knowledge gaps and helping to better understand customer preferences.

The company’s Chief Product Officer, Ittai Chorev, elaborated on how Agoda uses data to inform product development. He underscored the criticality of having the correct data and measurement strategies in place to ensure successful product development.

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