These Food-Related Brands Are Helping Folks Impacted by the LA Fires

There has been an outpouring of support from the restaurant industry on both a local and national level, and food and cookware brands have been offering aid as well. The chef-founded footwear brand Snibbs, which makes one of Eater staff’s most beloved kitchen-to-street clogs, has been donating shoes to service workers in need; Graza is sending its olive oil to local organizations and restaurants, and various brands will be donating portions of their shop sales to impacted communities.

Below, I’ve rounded up a handful of cookware- and food-related brands who are going the extra mile to support folks affected by the 2025 fires. Some are offering direct relief — in the form of in-kind item donations in the immediate term (meals) or longer-term (to help rebuild kitchens, homes, and communities). Others are pledging donations tied to proceeds of product sales, if you’re looking to show support for brands pitching in and stretch your donation dollar even further beyond making a direct contribution. (For other ways to donate to relief efforts, particularly for the restaurant industry and its workers, here are five places to consider.)

Brands Making Donation Pledges and Providing Meals

Great Jones: As Great Jones stated on Instagram, the cookware brand plans to “donate kitchenware to those in Los Angeles who have lost their homes — whether that’s now, to help make temporary residences more comfortable, or down the road as you rebuild.” Interested parties can fill out the request form on the site here.

Goop: As Goop announced last week, first responders can send a direct message to @goopkitchen to receive free food.

Graza: In addition to donating $10,000 to World Central Kitchen, the olive oil brand is sending its olive oil to local LA organizations and restaurants that are supporting first responders and folks in need. If that’s you, send them a message on Instagram.

HexClad: HexClad, “born and headquartered in LA,” announced on Instagram that it will be donating 10,000 frying pans to folks impacted by the fires. “Product will be distributed to multiple relief organizations across the region over the coming weeks,” a representative told Eater, and folks who have been affected can reach out to the brand on Instagram for more details and a list of the donation centers that will be stocking the pans. “This is an active program, [and] we are working with relief centers in real-time on logistics of delivery,” the spokesperson said. “It will be at their discretion of when the product is stocked and how they are vetting recipients.”

Snibbs: Snibbs, the chef-founded footwear brand, is also distributing free meals and shoes at multiple drop-off locations in Los Angeles, as Snibbs’ co-founder Daniel Shemtob announced on Instagram. The brand will also be providing free footwear to impacted service workers; those who have been displaced and are in need can sign up via this online form. The brand is donating 10 percent of the proceeds from its ROVR sneakers to World Central Kitchen, an organization providing aid to those impacted by the fires.