Tim Hortons’ Orange Sprinkle Donut campaign is making its return this year on Orange Shirt Day — aka the National Day for Truth and Reconciliation — and it’s more than just a limited-edition sweet treat.
The full proceeds from every Orange Sprinkle Donut sold on Monday, September 30 will be donated to several Indigenous organizations across Canada.
This year, the initiative includes some new partners like the Gord Downie & Chanie Wenjack Fund and the Ulnooweg Education Fund, in addition to familiar beneficiaries like the Orange Shirt Society, the Indian Residential School Survivors Society and New Pathways Foundation in Quebec.
The campaign, which started in 2021, was spearheaded by a group of Indigenous Tim Hortons owners. Over the last three years, it has raised more than $3.6 million to support Indigenous organizations from coast to coast.
“We’re proud to be launching the Tim Hortons Orange Sprinkle Donut campaign for a fourth consecutive year and to be supporting two new additional Indigenous organizations,” said Tim Hortons Chief Marketing Officer Hope Bagozzi in a press release, “so we can create even more impact right across the country.”
Last year alone, the campaign raised over $1 million, and this year is expected to make an even bigger difference. Every donut sold helps provide crucial funding to support healing, education and reconciliation for Indigenous communities across the country, Tims says.
The funds will go towards programs that focus on youth education, the preservation of Indigenous languages and culture, and providing resources for residential school survivors, according to the company.
Sarah Midanik, President & CEO of the Gord Downie & Chanie Wenjack Fund, shared how the initiative helps Indigenous youth connect with their heritage: “Through the Legacy Schools program, we are ensuring that the next generation of youth in Canada not only know the true history of this country but understand the value of Indigenous knowledge and cultures.”
So, mark your calendars for September 30 and head to your local Tim Hortons to grab this limited-edition treat and support Indigenous organizations from coast to coast!
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