Tom Brady is settling further into his post retirement life by entering a one-of-a-kind partnership with Gopuff. The seven-time Super Bowl champion will be venturing into the gummy snacks space by way of a multi-year strategic partnership with the popular snacks brand. Brady is certainly flexing his entrepreneurial spirit with this new business venture, one that we can’t imagine will not blow up in popularity.
As a star football player and athlete at the top of his game, Brady’s entire career has been an example of his dedication to diet and health. His strict workout regimen and healthy eating habits ultimately aided in his ability to perform on and off the field, garnering himself the coveted “greatest of all time” status.
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So what does the single most winningest football player do with his hard earned money and fame? The answer is simple: he creates GOAT Gummies. Dreamed up as an homage to his iconic career and healthy lifestyle, GOAT Gummies are an organic and vegan snack meant to symbolize Brady’s GOAT mentality. The snacks—which are crafted in France—contain zero artificial sweeteners, dyes or artificial flavors and are made with real fruit.
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Gopuff
As far as variety goes, the gummies will be available in three flavors: Sweet Rush—a pear, mango, passion fruit and cherry fusion; Sour Burst—a tangerine, apricot and grapefruit mix; and Tropic Fusion—a passion fruit, raspberry and pomegranate treat.
As an investor in Gopuff himself, Brady’s involvement with the brand has already consisted of collaborations on product development, content creation and more. His new partnership deal, however, see’s Brady signing on to exclusive product collaborations including his own health and wellness category, the Brady Bag, E1 Team Brady and so much more.
Gopuff
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“Some may have heard about my dietary restrictions, but I do enjoy snacking,” Brady said in a statement. “For me, it was important to create a snack that both tastes amazing and is made with ingredients I can trust and understand; something I can feel good about eating and sharing with my kids. Gopuff is a proven brand incubator and has been a fantastic partner throughout the development process. We can’t wait to introduce GOAT gummies to the world.”
Fans of Tom Brady and gummy snacks alike can officially get a taste of GOAT Gummies as of March 2025. Stay tuned to Gopuff’s platform for more details, purchasing opportunities and future collaborations with the GOAT Tom Brady himself.
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