Top 3 Hospitality Technology Trends to Watch in 2025 (And How You Can Stay Ahead)

Technology is continuing to evolve and change the hospitality industry. Staying ahead of emerging trends is crucial to guest experience—and your bottom line. As we move into 2025, there are three major trends that will dominate conversations among hospitality experts and hoteliers. Here’s a glimpse of what’s coming and what you can do to be ahead of the trends. 

1. More Contactless Technology 

The rise of contactless technology continues to reshape the guest experience. Its influence is only growing and guest expectations are only increasing. With new innovations and widespread adoption, guests increasingly expect to plan and book their trips, check in, access their rooms, customize in-room amenities, and check out—all from their phones. This shift is more than a passing trend; it’s becoming the standard for modern hotels. 

Action items: Consider integrating a mobile app and digital key system into your hotel operations. Offering guests full control over their stay—from booking to departure—provides a seamless experience and helps enhance guest satisfaction. Additionally, by storing and analyzing guest data, you can make informed decisions to further tailor their experiences. Features like Apple Wallet integration for digital keys and an easier check-in process will help you stay ahead of the competition and ensure your guests enjoy a touch-free, convenient stay. 

2. AI Tools for Hoteliers  

Artificial intelligence (AI) is everywhere in 2025, and the hospitality industry is no exception. From helping hotels scale their marketing capabilities to assisting guests in planning their trips, AI is changing the way hotels communicate with and serve their customers. AI tools can help hotels generate content effortlessly, automate tasks, and create highly personalized experiences for guests. 

Stay Ahead: Invest in an AI-powered email platform that can generate personalized content at scale. Whether it’s creating customized offers, improving email marketing campaigns, or enhancing guest engagement, AI makes it easier than ever to tailor your messaging and stay connected with your customers. This tool will allow you to deliver relevant and timely information to your guests, increasing engagement and boosting conversion rates. 

3. Unbundle to Upsell 

Travelers increasingly want more flexibility in how they book and experience their stay. Unbundling, also known as attribute-based selling, is the process of offering what was once included in bundles as separate, optional add-ons. This trend allows travelers to customize their experience and only pay for what they truly need or want. For hoteliers, unbundling provides an opportunity to boost revenue per guest—beyond just the room rate. 

Stay Ahead: Upgrade your booking engine to include more add-ons and upsell options. Whether it’s premium amenities, early check-ins, late check-outs, or exclusive experiences, giving guests the option to tailor their stay adds value to their experience and creates new revenue streams for your hotel. 

Ready to Stay Ahead of the Trends? 

Adapting to these trends might feel overwhelming, but experienced technology brands are here to help keep you a step ahead. At Fuel Travel, we have a suite of solutions that turn guest engagement into revenue.  

Learn more about how our suite of solutions can future-proof your hotel. Set up time to chat with our team today.  

By staying proactive with these trends, you’ll be ready to meet the demands of 2025 and beyond, ensuring your guests enjoy seamless, personalized, and memorable experiences.