European Business Travel Spending is Forecast to Reach $450 Billion USD by 2027 :: Hospitality Trends

Expected spending on business travel across Europe continues to steadily increase due to pent-up demand, hybrid work environments, the return of travel and meetings and more stable economic conditions, according to GBTA Business Travel Index Outlook regional analysis

After a slower regional rebound over the last few years, business travel spending in Europe is expected to surpass its pre-pandemic spending level of $391.9 billion USD in 2025, when spending is forecast to reach $414.9 billion. This is later than the forecast for global business travel recovery, which is expected to reach $1.5 trillion in 2024 − and grow to nearly $1.8 trillion by 2027.

These are the takeaways for Europe from the 2023 GBTA Business Travel Index™ Outlook (BTI) report published by the Global Business Travel Association in collaboration with Visa.  These latest regional forecasts and findings take a deep dive into business travel spending and trends in Europe for 2023 to 2027.

In 2021, Europe was the only region where business travel spending declined. However, Europe’s business travel spending made up lost ground in 2022, growing to 93.5% over the past year, achieving the highest growth rate of any region in the world. The outlook varies across the region, with Western Europe accounting for 88% of Europe’s business travel spend. This share has grown as the war in Ukraine continues to take its toll on Emerging Europe. While Western Europe recovered 71% of its pre-pandemic travel spend last year, Emerging Europe had only recovered to 57%.

“Business travel spend in Europe continues to grow at a steady rate and is forecast to reach $449.9 billion in 2027. But organisations and their business travellers and programs are also adjusting to new changes. The hybrid work environment has brought with it new challenges. As firms and employees appreciate the benefit of in-person connections, we are seeing more travel related to internal meetings and training purposes. Additionally, sustainable travel options continue to be a key driver and multi-modal trips now account for almost a third of recent business trips. As a region, Europe is leading the way in offering alternative, more sustainable solutions,” commented Catherine Logan, GBTA Regional Senior Vice President, EMEA and APAC.

Highlights from the 2023 GBTA BTI Outlook report for the European region*:

• In GBTA’s BTI survey of 1,176 business travellers across Europe, 82% reported that business travel was very or moderately worthwhile in achieving their business objectives. Three-quarters (78%) have taken one to five business trips in the last 12 months, and one-third (31%) booked an airfare for their last work trip through “managed” channels. Just 19% extend a work trip for leisure compared to the global average of 42%.
• Purposeful travel is a priority in Europe, with business travellers from this region taking, on average, 3.51 days per business trip. Reasons cited for travel include seminar/training, external and internal meetings, consulting and professional services.
• Multi-modal travel is more prominent in this region; 32% used rail on their last business trip (versus 18% globally), 36% used air travel (42% globally) and 29% used a personal car (31% globally).
• On average, business travellers in Europe spent $888 per person (including both managed and unmanaged spending) on their last business trip, with lodging accounting for $366 of this expenditure. This is followed by food and beverage ($157), air travel ($148), ground ($122) and miscellaneous expenditures ($95). The average spend is less in Europe than in North America ($1,219 average spend per person) or Asia-Pacific ($1,038 average spend per person).

  Average business travel spending across the region is relatively consistent, with the exceptions of the Nordic countries, where the average per person trip cost reached $1,255, and Spain, which has a lower per person trip cost of $630.

• European business travel frequency mirrors global trends. Two-thirds (67%) of Europeans believe they will travel the same or more frequently in 2023, compared to 2019. About one in three (29%) think they will travel less frequently, a finding on par with North America and the global average.
• Most European business travellers have a corporate credit card. More than two-thirds (69%) of business travellers state their employer provides them with it, however, just 12% use their corporate card for all travel expenses.
• For business travellers with a corporate card, two-thirds (69%) have uploaded their card to a mobile wallet. Although Europe has the highest adoption rate for mobile wallets of any market, European business travellers use their mobile wallets less frequently. Almost 85% of European business travellers who have uploaded their corporate card to a mobile wallet use it for at least 10% of their business transactions.

*Western Europe includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Emerging Europe includes Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Turkey, and Ukraine.

GBTA members can exclusively access the full BTI report on the GBTA Hub. For information about GBTA Research or about GBTA BTI historical data for 2000-2027, reach out to [email protected].