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Image Credit TrustYou
TrustYou, a global leader in guest feedback and reputation management solutions, is proud to announce the launch of its groundbreaking Customer Data Platform (CDP). This new AI-powered platform is designed to revolutionize how businesses in the hospitality industry leverage customer data for business intelligence, marketing, and messaging.
TrustYou’s CDP offers a comprehensive solution for automatically unifying customer profiles and purchase behaviors, turning valuable data into actionable insights. By integrating data from multiple sources, including PMS systems, surveys, and communication tools, the platform provides a single source of truth for customer information and serves as a key data hub for multiple teams to gain insights, target audiences for marketing, and message customers on multiple channels. Key features include:
- Unified customer profiles: AI-powered merging of customer data from various sources into single, comprehensive profiles.
- AI-driven insights into audiences: Utilize advanced AI to gain deep insights into a wide range of audience behaviors and preferences.
- Personalized marketing: Target the right audience by connecting audiences with best-of-breed email marketing tools like Mailchimp, Google/Meta Ads, and more, and measure the ROI of that audience over time.
- Real-time data integration: Connect with PMS and other systems in real-time, out of the box ready within minutes.
- Event-based transactional communication: Automate communication with predefined audiences after booking, pre-stay, during-stay, and post-stay using email, SMS or WhatsApp.
- Comprehensive BI: Access detailed insights on revenue, bookings, and customer behaviors across the hotel portfolio and channels.
“Our new Customer Data Platform is a game-changer for the hospitality industry,” said Benjamin Jost, CEO and Co-Founder of TrustYou. “By connecting all relevant data sources like PMS and surveys for hospitality, applying an AI-powered unification and BI platform on top of it, and then connecting again with best-of-breed marketing and communication channels, we now empower hospitality businesses to get a much richer and easier to manage tool set to enhance their marketing efforts, improve customer experiences, and ultimately drive revenue growth for a lower price point.”
The CDP launch underscores TrustYou’s commitment to helping make customers happy by transforming reviews into personalized experiences, uncovering audiences for marketing, and engaging with the speed of AI.
For more information about TrustYou’s Customer Data Platform and to request a demo, visit www.trustyou.com.
About TrustYou
TrustYou streamlines communication and feedback processes in today’s fast-paced business landscape. Recognizing the importance of consolidated communication channels, the company focuses on providing instant responses across customer-preferred channels. Listening to Guest Feedback is a key driver for making customers happy, refining products and services, and overall business strategies.
At the heart of TrustYou is the Customer Experience Platform (CXP) Platform, a robust solution facilitating seamless customer interaction. CXP empowers businesses to:
- Listen and respond to guest needs effectively, creating limitless opportunities.
- Understand comprehensive insights from various online platforms, aiding informed decision-making.
- Showcase hotel reviews on websites and Google, leveraging positive feedback to influence bookings.
TrustYou is committed to enabling companies to build trust, make informed decisions, and emerge victorious in their industries. Learn more about TrustYou and our CXP platform at www.trustyou.com.
