- Tampa and Seattle Lead Declines: Tampa and Seattle experienced the most significant declines in hotel performance metrics, with Tampa’s figures heavily influenced by post-hurricane disruptions.
- Widespread Occupancy Reductions: A majority of the top U.S. hotel markets reported decreased occupancy rates, indicating broader industry challenges.
The U.S. hotel industry experienced a downturn in key performance metrics for the week ending December 6, 2025, according to CoStar’s latest data. The industry saw declines in occupancy, average daily rate (ADR), and revenue per available room (RevPAR) compared to the same period in 2024.
This week, the occupancy rate declined to 57.2%, a 3.2% decrease from the previous year. The average daily rate fell by 0.5% to $160.11, while RevPAR declined by 3.7% to $91.57.
Among the top 25 U.S. hotel markets, Tampa experienced the largest decreases across all three metrics. Occupancy plummeted by 20.5% to 66.1%, ADR fell by 10.2% to $155.68, and RevPAR dropped by 28.7% to $102.91. These declines were largely attributed to the lingering effects of Hurricane Milton, which caused a temporary surge in demand in 2024.
Seattle also reported notable declines, with occupancy down 16.4% to 55.5%, ADR down 9.8% to $143.21, and RevPAR down 24.6% to $79.50.
Overall, 17 of the top 25 markets experienced a decline in occupancy, underscoring ongoing challenges for the U.S. hotel industry as it navigates fluctuating demand and economic pressures.
